Client – Everton FC
Case Study >
Second Kit Launch.

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Maxim Launches Everton Away

Since the successful launch of both the Everton FC retail stores;
‘Everton One’ and ‘Everton Two’, Maxim Creative Group has be
awarded the exclusive point of purchase (POP) print display contract
for both stores.

A collaborative event staged by Maxim, Kitbag and Photolink saw the
new Everton Away kit launched in a spectacular fashion. The kit and
new retail display graphics were presented by Everton players Leon
Osman and Tim Cahill who were accompanied by ex-Everton legends.
The event theme was ‘Moyes’ Army’, was hosted by Radio City FM
and was introduced by a local brass band and flag waving army cadets
bringing in the new ‘pink Everton FC away kit’.

Maxim printed all the point of purchase graphics including 10,000 day
cards, handed out by young models around the two stores, and the
rigging for the amazing reveal; this was a special part of the plan which
saw Maxim delivering an extreme retail display experience.

Client
Feedback

“Unbeatable work ethics make Maxim
stand out from the crowd…”
Kitbag – Head of Operations

Everton FC, E1 & E2 Second Kit Launch Portfolio
Completed retail stores

Click to view the full images.
If you would like to see what Maxim can do for your retail strategy the get in touch with one of our sales team. We’d love to see how we can drive your sales through the roof.

t. +44 (0) 161 678 7776
e. sales@themaximgroup.co.uk
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