American Imports approached Maxim to create their new brand ‘Danny D’s’ requiring logo design, brand guidelines, store visualization and shop fit out.

The Brand is now complete with its new logo and Maxim is now firmly underway producing the visuals for the high street store based in the center of Manchester. The store fit out is expected to begin later in the year.

Danny’s D’s imports your everyday groceries from the U.S.A such as Lucky charms, Fluff and Hersheys. It will bring sought after produce with an American shopping experience right to your local high street.

Cheltenham, Chester & Preston has been singled out with three other locations to trial a new concept in stores, dubbed “laboratory stores.” The store features more open space, greater interaction with products and a better service environment.Customer feedback on these ambitious designs will then be used to help shape Halfords future store designs across its 467-store estate.

The Maxim Creative Group Ltd, was tasked to complete these 3 stores, including the CAD drawings and technical specs of each component within the store, manufacture of all equipment from cash desks to bike racks and the ‘new’ – ‘bike labs’ and also including all print material and graphics.

Maxim’s fit-out teams then installed all the equipment and print throughout each store over 2 week deadlines per store completing on time leaving Halfords customers with a new shopping experience with these selected stores.

The Maxim Creative Group has ensured Sunderland FC kick of the
new season in style following a complete overhaul of its retail store at
The Stadium of Light.

During the closed season, the retail fit-out specialists took the 3,000
square foot existing store back to its shell and embarked on a major
refurbishment, ensuring a completely new-look for the store.

Utilising just the two club colours of red and white, the store has been
updated with a minimalist design, offering attractive and easy to browse
product displays, enhancing the shopping experience for supporters.

See the complete Store in our case studies here>